http://www.managecustomers.com/taxonomy/term/1/0 Operational CRM provides automated support to "front office" business processes (sales, marketing and service). Each interaction with a customer is generally added to a customer's history, and staff can retrieve information on customers from the database as necessary. en http://www.managecustomers.com/operational_crm/sales_force_automation_sfa <p>SFA automates some of a company's critical sales and sales force management tasks, such as forecasting, sales administration, tracking customer preferences and demographics, performance management, lead management, account management, contact management and quote management.</p> Operational CRM Tue, 14 Nov 2006 16:02:48 -0500 joseph 2 at http://www.managecustomers.com http://www.managecustomers.com/operational_crm/customer_service_and_support_css <p>CSS automates certain service requests, complaints, product returns and enquiries.</p> Operational CRM Tue, 14 Nov 2006 15:03:24 -0500 joseph 3 at http://www.managecustomers.com http://www.managecustomers.com/enterprise_marketing_automation_ema <p>EMA provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency.</p> Operational CRM Tue, 14 Nov 2006 13:04:26 -0500 joseph 4 at http://www.managecustomers.com