http://www.managecustomers.com/taxonomy/term/2/0 Analytical CRM analyses data (gathered as part of operational CRM, or from other sources) in an attempt to identify means to enhance a company's relationship with its clients. en http://www.managecustomers.com/analytical_crm/more_about_analytical_crm <p>The results of an analysis can be used to design targeted marketing campaigns, for example:</p> <ul> <li>Acquisition: Cross-selling, up-selling <li> Retention: Retaining existing customers (antonym: customer attrition) <li>Information: Providing timely and regular information to customers </ul> <p>Other examples of the applications of analyses include:</p> <ul> <li>Contact optimization <li>Evaluating and improving customer satisfaction <li>Optimizing sales coverage <li>Fraud detection <li>Financial forecasts <li>Price optimization <li>Product development <li>Program evaluation <li>Risk assessment and management <li>Strategic Marketing <li>Operational marketing </ul> <p>Data collection and analysis is viewed as a continuing and iterative process. Ideally, business decisions are refined over time, based on feedback from earlier analyses and decisions. Most analytical CRM projects use a data warehouse to manage data.</p> Analytical CRM Tue, 14 Nov 2006 16:10:16 -0500 joseph 5 at http://www.managecustomers.com