http://www.managecustomers.com/taxonomy/term/3/0 Collaborative CRM focuses on the interaction with customers (personal interaction, letter, fax, phone, Internet, e-mail etc.) en http://www.managecustomers.com/more_about_collaborative_crm <p>Collaborative CRM includes:</p> <ul> <li>Providing efficient communication with customers across a variety of communications channels <li>Providing online services to reduce customer service costs <li>Providing access to customer information while interacting with customers </ul> <p>Driven by authors from the Harvard Business School (Kracklauer/Mills/Seifert), Collaborative CRM also seems to be the new paradigma to succeed the leading Efficient Consumer Response and Category Management concept in the industry/ trade relationship.</p> Collaborative CRM Tue, 14 Nov 2006 16:15:13 -0500 joseph 6 at http://www.managecustomers.com